Tag Archives: vespa

Vespa 946 Emporio Armani – FIRST LOOK Armani version of the Vespa 946 celebrates two classic Italian symbols of style.

Vespa 946 Emporio Armani studio 3/4 view Are you one of those rare people who feels that the sophisticated Vespa 946 is not exclusive enough? If so, we have good news: The Vespa people have joined forces with legendary fashion guru Giorgio Armani to produce an especially classy version of the 946 called the Emporio Armani. These two classically Italian brands have come together to celebrate the 130th anniversary of the Piaggio Group and the 40th of the Giorgio Armani brand. This new version of the Vespa 946 sports an exclusive color scheme conceived by the maestro himself: a dark shade of matte gray with a touch of green that pops up only under specific lighting conditions. All the metallic elements of the body and of the rolling gear are painted in this Armani Gray that complements the retro styling of the Vespa 946 and further enhances its appeal. The seat trim and grips, as well as an optional leather bag, all in leather, are beautifully color coordinated. Vespa 946 Emporio Armani close-up view Please recall that the project Vespa 946 was designed to link the styling of the original 1946 Vespa with the most advanced technology in the scooter domain—body components in sheet aluminum sheet, front and rear disc brakes, and even a state-of-the-art electronics suite that includes ABS, traction control, and web connectivity. The Vespa 946 Emporio Armani is being produced in a limited run of individually numbered units, and sold in major cities internationally. No price has been listed yet, but this is for sure: It won’t be inexpensive. For the record, last year’s Bellissima Edition 946 sold for $ 10,499. Photo #1 Photo #2 Photo #3 Photo #4 Piaggio CEO Roberto Colaninno and Giorgio Armani. Read More

Vespa Celebrates The classic scooter, a huge global success, just turned 69.

Vespa Days 2014 scene When it comes to their beloved Vespa, the Piaggio staff spares no effort with celebratory events around the world. And it is not by accident that these always take place around the last part of April. In fact, Vespa’s real birthday is April 23, the date in 1946 that Piaggio & C. SpA registered the patent for the iconic scooter designed by one of its most creative aerospace engineers: Corradino D’Ascanio. World War II was finally nearing its end, and Mr. Enrico Piaggio realized that airplanes would no longer be a priority for any government that would take over badly battered Italy from Mussolini. D’Ascanio did not like motorcycles. To him, they were non-functional, and they would dirty the rider and passenger because of the exposed chain drive and lack of weather protection. The engine, in unit with the gearbox and rear wheel, was one of his great new concepts that made the Vespa so rational and practical. Also helping were the easily accessible wheels, mounted to single-sided suspension front and rear. Piaggio in Vietnam Vespa has never really changed, and 18 million have been built since then. While recently celebrating the 69th birthday of Vespa, Piaggio also celebrated the 500,000th unit built in Vietnam, a white 125 Sprint. The success in Vietnam has helped Piaggio gain excellent access to the booming markets of Southeast Asia and the Pacific. Now, thanks in part to the huge success of an even newer factory in India, Piaggio-Vespa has a global workforce of 7,600. Good work, Mr. Roberto Colaninno: As head of Piaggio, you have taken Corradino D’Ascanio’s vision and raised it to a level of success he never would have imagined! Piaggio in Vietnam Read More