MotoAmerica, the new home of the AMA Superbike Series, has announced that it has entered into a marketing and promotional partnership with Family Events, the Indianapolis, Indiana-based promoter and producer of the Indy Mile round of the AMA Grand National Championship and 45 other motorcycle, off-road and hot-rod enthusiast events. Family Events will market and promote the 2015 MotoAmerica AMA/FIM North American Road Racing Series in local and regional markets.
“We are excited for the opportunity to help generate audience for the upcoming MotoAmerica Series,” said Matthew Louck, Vice President of Marketing & Communications for Family Events. “Our team at Family Events specializes in marketing campaigns geared towards selling tickets to enthusiast events. We’;re anxious to get to work creating campaigns to ensure that the current and future American road racing fans in each local race market convert to ticket buyers.”
Family Events will work with MotoAmerica in hosting racetracks, local visitors associations and media, event sponsors, local dealers and motorcycle clubs to create awareness campaigns in each local event market. Family Events will also coordinate a local media publicity campaign and email database campaigns designed to maximize exposure for the MotoAmerica series to the core racing enthusiast, the casual fan and the fringe audience in each market.
“MotoAmerica is pleased to add Family Events to our team,” said KRAVE partner Terry Karges. “Having them on board gives us the advantage of putting a full compliment of experienced marketing professionals, who specialize in marketing events like ours, in the field immediately.”
MotoAmerica is the new North American road racing series created in 2014. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes 3-time 500cc World Champion, 2-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner.
About Family Events
Family Events is a division of Bonnier Corp, one of the largest special-interest publishing groups in America. Bonnier Corp.’;s motorcycle magazine and digital brands include Cycle World, Sport Rider, Motor Cyclist, HOT BIKE and more. The Family Events division, based in Indianapolis, IN, is a full service promotion and marketing firm specializing in producing family entertainment and motorsports events. The division has served more than 50 markets nationally, with 40+ scheduled events per year. Leading events owned and/or produced by Family Events include the 4-Wheel Jamboree Nationals Series, the Monster Truck Nationals Series, Off-Road Expo, Street Machine Nationals Series, Hot Bike Tour, Indy Mile AMA Pro Flat Track Grand National, AutoFest, The International Mother Road Route 66 Festival and Car Show, and the RCX Expo. A full list of events and information is provided online at familyevents.com.