EnduroX: Yamaha Announced as Premium Sponsor (Video)

GEICO AMA EnduroCross Championship race action shot EnduroCross Media Press Release: Leading motorcycle manufacturer and worldwide racing powerhouse Yamaha Motor Corp. U.S. will support the GEICO AMA EnduroCross Championship, fueled by Monster Energy and presented by Lucas Oil for 2014. With AMA EnduroCross entering its eighth season as a multi-round, championship series, the momentum continues to build with top-of-the-line sponsors coming on board. For 2014, AMA EnduroCross is proud to welcome Yamaha Motor Corp. U.S. as a premium sponsor to what will surely be the most successful year of EnduroCross racing yet. “Racing in all its environments brings excitement and memories to fans around the world that is vital to the heritage of Yamaha and we are excited to now officially be a partner with AMA EnduroCross for 2014,” said Bob Starr, General Manager Motorsports Communications for Yamaha Motor Corp. U.S. “EnduroCross has seen rapid growth and an increase in popularity with all motorcyclists. Thanks to its talented riders and challenging courses, it continues to be a unique and fun event for racers and fans alike. We’re excited to showcase the Yamaha product line to the EnduroCross fans in 2014 and look forward to a lasting partnership for the future.”

2014 Geico Endurocross Commercial, Las Vegas,NV, May 2:

Yamaha joins EnduroCross just as the series announces another growth surge—increasing its race count to 9 cities, including 2 new cities/venues, for 2014. For 2014, multi-time women’s motocross champion Jessica Patterson will compete in EnduroCross aboard her N-Fab/Am-Pro/Yamaha. “Having Yamaha come on board this year is a testament to the talent and skill the EnduroCross racers have as well as the passion the EnduroCross fan base brings to each event. Both impress each and every race weekend and, thanks to Yamaha’s support, more motorcycling fans across the country will get to see the EnduroCross show in person,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “We are honored to have a champion such as Jessica Patterson race the series and look forward to a long-term, successful partnership with Yamaha.” The Lucas Oil Productions team will again be producing one hour shows for the 8 AMA EnduroCross events that will air on MAVtv. Las Vegas will host the opening round of EnduroCross on Friday, May 2, during the Supercross finals weekend. Atlanta, Georgia and Salt Lake City, Utah will host first ever EnduroCross events in 2014 and the X Games Enduro X event in Austin, Texas, also will be included as a points-paying event for the AMA EnduroCross championship. The traditional EnduroCross finals in November will now be held Nov. 22 in Ontario, California. 2014 GEICO AMA EnduroCross Schedule: May 2, 2014 – Las Vegas, Nevada.  Orleans Arena (Friday Night) June 6, 2014 – Austin, Texas.  X Games, Circuit of the America’;s June 21, 2014 – Sacramento, California.  Sleep Train Arena August 23, 2014 – Atlanta, Georgia.  Gwinnett Center October 4, 2014 – Denver, Colorado.  National Western Complex October 11, 2014 – Salt Lake City, Utah.  Energy Solutions Arena October 18, 2014 – Everett, Washington.  Comcast Arena November 15, 2014 – Boise, Idaho.  Ford Idaho Center November 22, 2014 – Ontario, California.  Citizens Business Bank Arena For more information: www.endurocross.com

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