On-Highway motorcycles make up largest market segment reported by the MIC in its quarterly report. It represents all street-legal bikes excepting Scooters and the street-legal dual-sport and Adventure bikes which comprise the Dual segment. Through the first 3 months On-Highway sales were up 581 units, with 65,301 total.
The Dual segment continues to enjoy the most robust growth trend in the industry, registering a modest 3.9% YOY increase. However, total sales for the on/off-road capable bikes were 7644 for the quarter, demonstrating its relatively small niche market (8.1% compared to On-Highway’s 69.1%, with Off-Highway 17.6% and Scooter 5.3%).
Dirt bike sales exhibited a 461 unit YOY decline, with total sales for the quarter reported at 16,597. Meanwhile, the Scooter segment continues to exhibit the most erratic fluctuations in sales. In Q1 4992 scooters were reported sold, down 597 units and -10.7% for the year.
In the 4-wheeled segment, the MIC cites ATV sales dead even with last year’s figures. The 45,388 units sold are up 205 units, for a 0.5% increase. The MIC does not track sales data for UTV and side-by-sides, which has reportedly eclipsed ATV sales. Hard data for the sales is difficult to source, but in its Q1 financial report, Polaris Industries claimed its revenue from the combined UTV/ATV segment (which it terms ORV) grew 11% in the quarter. Polaris went on to state that its market share had increased in the North American ORV market with sales growth in the “upper single digits” compared with “mid-single digits” for the industry as a whole – indicating the continued popularity and market shift from ATV to UTV. (Read Indian Sales Spur Polaris Growth in Q1)